GRIPT was created from a simple belief - that training has the power to change your life.

In 2014, founder Drew Westfield hit rock bottom both physically and mentally.
Through structured training, discipline, and consistency, he rebuilt himself — one session, one habit, one brick at a time.

That process became the foundation of GRIPT.
A boutique strength training experience built on premium coaching, culture, and community.
From our studios in South Yarra and Hawthorn, we help people raise their standards — in training, in health, and in life.

Vision

At GRIPT, our vision is to empower individuals to take control of their lives by prioritising their health, driving stronger physical, mental, and emotional outcomes.

We believe structured training, real coaching, and a connected community can transform more than just bodies, they can transform lives.

The work we do today isn’t just for now, it’s for generations to come.
Our legacy will be built on raising the standard of what it means to train, to lead, and to live with purpose.

Mission

GRIPT opened its doors in 2014 to provide real solutions to the problems plaguing the fitness industry.

Back then, commercial gyms offered cheap access but zero care, and personal trainers treated clients like transactions, not people.

Now, the industry faces a new challenge, a saturated landscape of low-cost, low-value franchise gyms. Business models that prioritise expansion and franchise fees over the quality of coaching, training, and genuine member experience.

GRIPT exists to do the opposite.
We raise the standard — through expert coaching, structured training, and a community-first environment where results are earned, not promised.

Values

The GRIPT culture is built on three core values.
These aren’t just words on a wall, they’re standards we live by, every session, every conversation, every day.

1. Connection First

We create real relationships with our members.
We know their names, their stories, and their goals, because trust builds results.

2. Coaching That Counts

We deliver high-quality coaching with purpose and precision.
Every rep, every cue, every session is an opportunity to raise the standard.

3. Community That Lifts

We cultivate a training environment where effort is respected, and ego is left at the door.
Because progress is personal, but we don’t do it alone.

The GRIPT Standard

The GRIPT Standard defines how we operate, in the gym, in business, and in life.
It’s our commitment to discipline, professionalism, and growth.

Every interaction, every program, and every result is built on one principle:
You don’t rise to the level of your goals - you fall to the level of your standards.

GRIPT is Melbourne’s leading boutique strength training gym, combining expert coaching, structured programs, and a results-driven community.